Filigree Fine Jewels

Coming on board with the Filigree team in 2017 their business has had a wide scope of creative advertising and ideas but with no clear brand identity. The goal was to create a memorable brand that aligns with both their mature customer base as well as appeal to a younger target audience.

Working together with the team we have created an identifiable brand with a strong focus on communicating luxury, creativity and personal service while incorporating aspects from Filigrees past. Taking cues from classical art history and nature, their new palette, typeface and language communicate a balance of luxury with approachability that has proven successful with the growth of our new younger customer base.

For a more consistent feel this has included recreating their brand guidelines, collateral, website, social media channels, packaging and strategy.

Brand Guidelines | Print & Digital Advertising | Video | EDM | Social | Event Photography | Signage | Marketing Strategy | Copy Writing | Packaging | Marketing Collateral