Black / Beautiful Friday

Once a year Ballantynes Department Store releases a flash sale, joining the community of retailers in the infamous Black Friday. In addition to Black Friday Ballantynes hosts their much anticipated Beautiful Black Friday.

The challenge was to stand out from the crowd while still keeping that “Black Friday feel”. This campaign was primarily launched online with a heavy digital presence as well as a few print advertisments and billboards for an extra kick.

Print & Digital Advertising | EDM | Social | Signage & Window Displays

Role: Art Director | Designer