Ballantynes Christmas Magazine 2021
Magazine

Every year without fail Ballantynes releases its cherished Christmas magazine. While being in lockdown we faced challenges with stock, models and locations in an effort to make another Christmas magazine that would meet (and exceed) our their loyal customers expectations.

For this year we wanted to tell the story of a family coming back together and welcome our customers back home for Christmas. This shoot was held over two days where I coordinated and directed our marketing team to create this the 2021 Christmas Magazine. With over 60,000 copies released, the magazine was accompanied by a strong marketing strategy which included digital and print advertising, signage and billboards and more.

Editorial | Print & Digital Advertising | Video | EDM | Social | Signage & Window Displays

Role: Art Director
Photographer: Dave Richards
Videography: Orly