Beauty Festival 2021
& Beauty VIP 2021

Ballantynes iconic BeautyVIP rewards program host multiple publications throughout the year but also the large scale Beautyfest Event.
Once a year Beautyfest takes over the store with a full week of eventing, showcasing guest speakers, demonstrations and glamorous offers over one epic week.
Keeping with BeautyVIP’s soft and cleansing branding, this event was tailored to be louder and grander, with a larger online presence. One of the highlights of this event was the famed Pick N Mix, to solve the issue of stock levels and making each mini product feel as luxurious as the next I illustrated the Pick N’ Mix bundles for online. These illustrations then transformed shape to create an engaging and quirky window display for the festival.

This campaign was accompanied by print and digital advertising, social campaigns and video and instore signage and displays.

BVIP

For 2021 I rebranded Ballantynes iconic BeautyVIP program. The look and feel for this year focused on the growth and importance of skin care, tailored to our mature customer base. Each season included a new online BVIP magazine, in store signage, digital advertising and social tiles, advertisements and fantastic window displays.

Branding | Illustration | Window installation | POS | Social Media | Print & Digital Advertising | Video | Web