Ballantynes Autumn Winter Classic Edition 2023

A key part of the Ballantynes Autumn Winter Campaign, the Classic Edition is a core piece connecting to their die hard mature customer base. Every season begins with an 8 Page magazine released in the Press and directly to their customers.
Shot at the same time as the Contemporary Editions, a challenge with this campaign was to keep consistency with Autumn Winter between Contemporary and Classic while connecting and showcasing our Classic brands.

My role as Art director was to create the concept, look and feel and produce and lead the shoot.
Directing not only our two day fashion shoot but also homewares and numerous interviews and styling videos with our in house team and ambassadors such as Dame Sophie Pascoe.

Which involved leading the marketing team, photographer, videographer, team of stylists, hair stylists and makeup artists to create one of their most successful campaigns to date.

Editorial | Print & Digital Advertising | EDM | Social | Signage & Window Displays

Role: Art Director
Photographer: Dave Richards