Ballantynes Christmas Magazine 2022

Once a year Ballantynes releases its much anticipated Christmas magazine, this magazine spans across all departments showcasing their best and most coveted products for the season.

This year after years of lockdowns and uncertainty the Ballantynes magazine magazine wanted to bring back the magic and excitement of Christmas while representing its current and future customers.

With a two day photoshoots (and a couple more smaller ones) the magazine was shot on location and for the first time in a studio. Our goal was to create a new feel with as much original content than we ever had before for the magazine. My role as Art director was to create the concept, look and feel and organise and lead the shoot. Leading the marketing team, photographer, videographer, team of stylists, hair stylists and makeup artists.

Editorial | Print & Digital Advertising | Video | EDM | Social | Signage & Window Displays

Role: Art Director
Photographer: Dave Richards
Videography: Orly