Ballantynes Spring Summer
Digital Magazines

Throughout the year Ballantynes releases three major publications. Each shoot showcases the international fashion and homewares brands they house. 
Moving with the future of fashion Ballantynes now releases their seasonal magazines digitally. 

For their 2021 Spring Summer Campaign we captured the feeling of escape and chasing summer with a Hamptons inspired feel. Aiming to inspire and release our customers after another year of uncertainty and lockdowns. 

Working with over 130 outfits shot over two days, creating three digital publications, Contemporary, Classic and Homewares with one printed publication. I worked closely with the photographer, videographer, fashion buyers and designers to create a refreshing new look for Ballantynes Seasonal publications. This Campaign was accompanied by a hefty and ambitious marketing strategy, including numerous print Ads, digital advertising, social assets, posters and of course Ballantynes iconic window displays.

Editorial | Print & Digital Advertising | Video | EDM | Social | Signage & Window Displays

Role: Art Director
Photographer: Dave Richards
Videography: Orly