Ballantynes Autumn Winter Campaign 2023

For Ballantynes Autumn Winter Campaign we wanted to transform the way we released our premier Autumn Winter new season releases. Updating from their traditionally released six digital magazines they wanted to release four beautifully curated web pages show casing their best pieces for this season. Curated to showcase the latest trends and much loved pieces from Ballantynes favourite brands.

My role as Art director was to create the concept, look and feel and produce and lead the shoot.
Directing not only our two day fashion shoot but also homewares and numerous interviews and styling videos with our in house team and ambassadors such as Dame Sophie Pascoe.

Which involved leading the marketing team, photographer, videographer, team of stylists, hair stylists and makeup artists to create one of their most successful campaigns to date.

Editorial | Print & Digital Advertising | Video | EDM | Social | Signage & Window Displays

Role: Art Director
Photographer: Dave Richards
Videography: Crafted Content