The Ole Lyngaard Sale

A once in a lifetime sale of famed Danish jewellery brand Ole Lynggaard brought to the Christchurch public by Filigree fine jewels. This iconic brand had a very particular style and branding, Filigrees director set me the challenge to “advertise a sale that did not look like a sale” while incorporating Filigrees own identity. The solution? A clean aesthetic with an explosive feel, taking imagery and content from Ole Lynggaard’s current campaign Atelier I reworked the imagery to create a fuller look that Filigree has been known for. While also creating typography to match the campaign.

The roll out included web banners and creation of Wordpress webpages, A5 booklet, social media, print, collateral and animated pop ups for Stuff.co.nz.

This Sale was repeated once again two years later with the aim of creating a festive and warm atmosphere. Themed around a mid winter Danish Christmas to draw in their customers after lockdown.

Branding | Web Design | Editorial | Print & Digital Advertising | Video | EDM | Social | Photography | Signage | Copy Writing