Medici.
The pursuit of true beauty and fine craftsmanship.

Filigrees 2018 behemoth collection Medici was dreamed up to fill the gap of luxury designer pieces that have disappeared in-store over the last 5 years. With the goal to create a collection from jewels collected by Filigrees creator for over 15 years and designs Christchurch jewellers wouldn’t dare to attempt, our luxury collection Medici was born.

“Medici by Filigree Fine Jewels, A fine jewellery exhibition, 15 years of creating.”
We wanted to communicate our legacy in Christchurch as artisans, taking inspiration from fine art and offering the opportunity to the public to experience what More we have to offer, more jewels, more design, more than what they have been limited to, with Christchurch’s creative landscape offering more, so do we.
Communicating the love of history and luxury and change through word systems, Renaissance imagery and the artists signature.
This was rolled out with print, social media, EDMs, collateral and website design.

Logo & Branding | Illustration | Social Media | Advertising | Video | EDM | Event Photography |
Marketing Collateral & Strategy

Photography: Dean Mckenzie